Beauty Pie

Before Beauty Pie, if you wanted really great beauty products, you had to pay for hidden markups and layers of middlemen. By working directly with the world’s leading labs, Beauty Pie strip out those traditional luxury markups so you can get the best technical skincare from Japan and Switzerland, pro-quality makeup from Italy and Korea, and exquisite fragrances from France – at radically fair prices.

As Copy Lead, I work across every touchpoint – from social to retail, OOH to CRM – building campaigns that are both creatively strong and commercially sharp. I partner closely with creatives and stakeholders, turning ideas into stories that travel across channels and actually land.